A name synonymous with fashion forward colors, long lasting
wear and affordable prices, OPI has been the first choice in nail polish since
its launch in 1981. The company is still family-owned from its conception to
this day, and maintains its high standards by limiting its sales through beauty
professionals only. Fans of OPI love the brand for its cheeky color names that
accompany each season’s new collections, the long-lasting chip free finish of
its classic Nail Lacquer formula, and their dedication to maintaining a high
quality product. OPI nail colors are available in over 200 fashionable colors,
and their diverse product offerings such as formaldehyde-free lacquers means
that there really is something for everyone.
Behind the Brand
OPI was created by George Schaeffer (company President and
CEO) and Suzi Weiss-Fischmann (Executive VP & Artistic Director). Together they
created OPI’s core values of product education, innovation and philanthropy.
Products:
Classic Nail Essentials
The must have items for your nails and feet - the Classic
Nail Essentials include the Natural Base Coat, Acrylic Base Coat, Natural Nail
Strengthener and Ridge Filler.
Nail Envy Strengthening Line
One of the products that OPI is known for, there is a formula
to suit everyone who is looking to strengthen and grow their nails:
Premium Nail Treatments
Perfect for those on the go, these all-in-one treatments are
multi-tasking formulas for extra maintenance:
-
Start to Finish Base and Top Coat Original
-
Start to Finish Base and Top Coat Formaldehyde-Free
-
Chip Skip Nail Lacquer Chip Protection
Quick Drying Treatments
Who has time to let their nails dry naturally? These OPI
treatments were created with busy women in mind:
-
RapiDry Spray
-
RapiDry Top Coat
-
Drip Dry
More Than Nails
The brand is best known for nail color; however OPI also has
many treatments for the hands, feet and skin that are based on the same
principles of high quality and innovation.
Avojuice
These luscious lotions are based on avocado oil and Aloe Vera extracts, and come
in nine delectable scents including Coconut Melon Juicie and Raspberry Violet
Juicie.
Avoplex
One of OPI’s more technologically advanced product lines, the Avoplex Moisture
Replenishing products are designed to provide softer smoother skin on the hands,
cuticles and skin.
Manicure and Pedicure by OPI
Nails are one thing, but supple, youthful skin on the hands
and feet need special attention of their own. OPI’s Manicure and Pedicure line
use natural botanicals in their masks, massage creams, exfoliators and soaks for
the hands and feet.
In my opinion, a manicure or pedicure without OPI products
just isn’t worth it! The nail polish colors are always right on trend and it
lasts for at least 10 days, while the soaks and creams rival any professional
skin care products (at a much lower price). I always look to OPI for trends in
nail care and colors, and they are the true leader in the world of
nail polish.
