What makes the Sedu Hair Straightener so good?

There are various types and brands of hair straighteners but the one everybody is talking about is the Sedu hair iron. The famous Jennifer Aniston sedu hair styles or the Jennifer Lopez hair style both owe their looks to the Sedu hair straightener. The good thing about hair straighteners is that you can still have hair highlights or change your hair color, yet simply just straightening your hair you can create a completely different look.

Why are these hair irons rated the best on the market and the hair iron of choice by the worlds top hair stylists?

Basically a hair iron is simply the opposite to a curling iron. Instead of making curls by applying heat, it applies heat to take the curls away leaving the hair straight. However, the problem arises that applying heat to our hair dries it out, causing it to frizz. We've all experienced that when we simply dry our hair with a conventional hairdryer. Obviously when using a curling iron, the frizz is not so noticeable due to the hair style. However, when using a hair iron, to achieve the straight, smooth, silky look, any frizz is unacceptable.

And this is where the Sedu hair straighteners really score over the competition - 

• Firstly, these hair straighteners have plates that generate 6 times more negative ion than normal hair irons, which not only reduces straightening time by half but also eliminates frizz and increases softness and shine.

• Secondly, the hair iron plates are made from ultra-smooth ceramic and tourmaline (a precious stone), which guarantee a smooth straightening motion without pulling or breaking the hair.

• Thirdly, the Sedu flat iron features Infra Red Heat Technology that locks in the hairs moisture, helping to maintain its luster.

Added to these innovative ideas a faster heat up time (less than 25 seconds), adjustable temperature setting for different hair types, availability in 1-inch or 1.5-inch plate widths for different lengths of hair and available for the US, European and UK market and its easy to see why the Sedu hair iron is currently regarded as the best in the world.